Revformance connects Google Ads and Meta Ads, finds the changes that matter, and explains each one with the evidence behind it. You accept, edit, defer or reject — then it measures what actually happened.
| Metric | Now | Prior 14d | Change |
|---|---|---|---|
| Cost per acquisition | ₹1,284 | ₹930 | +38.1% worse |
| Conversions | 1,434 | 1,921 | −25.4% worse |
| Spend | ₹18,42,300 | ₹17,86,530 | +3.1% |
| Link click-through rate | 0.94% | 1.32% | −28.8% worse |
| Frequency | 3.41 | 2.82 | +20.9% worse |
The hard part was never finding the number. It was explaining it well enough that someone would act.
Every Monday, a strategist covering fifteen accounts spends two hours reconstructing what
moved.
Revformance does the reconstruction, and shows its working.
Revformance is a loop, not a dashboard. Everything below is what the product does today — not a roadmap, and not a demo that quietly needs a human behind it.
Google Ads and Meta Ads through read-only OAuth, or a CSV with column mapping if you cannot authorise platform access. Ninety days of history backfills on first connection.
The limit: a manual CSV carries no attribution settings or delivery status, so four of the fourteen checks cannot run on it. We say which, on the account.
Cost per acquisition, return on ad spend, conversion volume, spend without matching conversions, click-through, cost per click, frequency, delivery, budget constraint, tracking integrity, stale data, missing data, variance.
The limit: a check that cannot run is reported as a check that did not run — below minimum volume, missing data, or a mute you set. The detection log lists every run.
Where a check fires, Revformance assembles the evidence deterministically and asks a language model to explain the pattern over figures it was handed. Nothing is calculated by the model.
The limit: a model can be wrong about cause. That is why observations and hypotheses are visually separate, every hypothesis carries its contradicting evidence, and confidence is a word rather than a false-precision percentage.
Rejections take a structured reason, which is what teaches the system what your team does not want to see again. There is no bulk accept and no automatic execution — a recommendation only becomes work when a person with the right role approves it.
An accepted recommendation becomes an action item with an owner, a due date and an audit trail of who approved what. You make the change in the platform. We record that you did.
Target metrics compared against the fourteen days before, alongside a trend control for the rest of the account. Then we tell you what happened, including when the honest answer is that we cannot tell.
Alert, evidence, diagnosis, recommendation, decision and outcome — one object, one audit trail, one vocabulary across the app, the API, the emails and the client report.
Every figure in a diagnosis is a citation that opens the stored evidence row it came from, with its period, its source and its definition. If you have to trust the product, the design has failed.
A disclosure sits on every Case, permanently. Not a legal footnote — the actual working.
Most of what makes this product trustworthy is what it refuses to do — and refuses to add later because a competitor shipped it.
We request read-only scopes. There is no execute button anywhere in the product, and no roadmap item to add one without explicit, per-action consent.
A correlation is presented as a correlation. Every hypothesis carries its contradicting evidence and a way for you to check it yourself.
Missing days, partial data, low conversion volume and attribution changes sit next to the number, not in a footnote nobody reads.
We estimate impact and label it an estimate. Then we measure the actual change and publish it — including the times it was inconclusive.
Anyone can report their wins. Revformance reports inconclusive and confounded results beside them, because a success rate that hides them is a marketing number, not a measurement.
Each action is compared against the fourteen days before it shipped, at seven, fourteen and thirty days, alongside a trend control for the rest of the account. Where another change lands in the same window, the result is marked confounded and names it.
Stated on every outcome: this is a before-and-after comparison over a fixed window. It does not establish that the action caused the change.
Lower is better for CPA. The rest of the account moved −2.4% over the same window, so most — but not all — of the 8.1% improvement sits outside the general trend.
Connecting an ad account is a decision your client is trusting you with. Here is everything you need in order to answer for it.
A young product that claims a certification it does not hold is not a trustworthy one. This list changes when the state changes, not when the marketing calendar wants it to.
No per-seat tax on the person who only reads the report. Every plan includes all fourteen checks, the full evidence trail and outcome measurement.
For a small team running a handful of accounts.
For agencies managing a portfolio across clients.
For larger portfolios and in-house teams with review requirements.
Pricing is indicative until we open paid plans. It is published now so you can judge whether this is built for a team your size, and waitlist members will be told before anything is charged.
When you reach a limit, nothing is silently truncated. Connecting an account beyond your plan is refused with the limit and your current usage stated, and an upgrade path. If your monthly AI diagnosis quota runs out, detection, evidence and reports keep running — only new written diagnoses pause, and the product says so on the Case.
Tell us which platforms you run and roughly what you spend. We are sequencing invitations by the connectors people actually need first, so what you tell us changes what we build next.
Read-only OAuth · India and EU data residency · We will only email you about early access
Last updated 1 October 2026 · Revformance, Bengaluru, India · revformance@gmail.com
Last Updated: 1 October 2026
Effective Date: 1 October 2026
Revformance, a company incorporated under the laws of the Republic of India and based in Bengaluru, India ("Revformance," "we," "us," or "our"), is committed to protecting your privacy.
This Privacy Policy describes how we collect, use, disclose, and protect personal information when you use the Revformance platform, website, software, and related services (collectively, the "Service").
By using the Service, you consent to the data practices described in this Privacy Policy. IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY, DO NOT USE THE SERVICE.
Account Information:
Profile Information:
Communications:
User Content:
Usage Data:
Device and Technical Data:
Log Data:
When you connect third-party platforms (e.g., Google Ads, Meta Ads, Google Analytics), we collect:
Advertising Data:
Analytics Data:
Important: We only access data that you authorize us to access through the third-party platform's OAuth or API permissions. We do not collect personal data from these platforms unless it is necessary for the Service and you explicitly authorize it.
If you join our waitlist, we collect the name, email address, advertising platforms and approximate annual advertising spend that you submit. We use this only to contact you about early access, to understand which platforms to support first, and to decide the order in which we invite people. We do not sell it, we do not add you to unrelated marketing, and you can ask us to delete it at any time by emailing revformance@gmail.com.
We use the information we collect for the following purposes:
If you are located in the European Economic Area (EEA), our legal basis for processing your personal data includes:
(a) Contractual Necessity: Processing is necessary to perform our contract with you (e.g., providing the Service)
(b) Consent: You have given consent for specific purposes (e.g., marketing communications)
(c) Legitimate Interests: Processing is necessary for our legitimate interests (e.g., improving the Service, fraud prevention), provided your rights do not override our interests
(d) Legal Obligation: Processing is necessary to comply with our legal obligations
You have the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
We do NOT sell, rent, or trade your personal data to third parties for their marketing purposes.
We share data with third-party service providers who perform services on our behalf, including:
These providers are contractually obligated to protect your data and use it only for the purposes we specify.
When you connect third-party platforms (e.g., Google Ads, Meta Ads), we share data with those platforms as necessary to provide the Service (e.g., to fetch your campaign data).
We may share data with our legal, financial, and other professional advisors as necessary for business operations.
In connection with a merger, acquisition, reorganization, bankruptcy, or sale of assets, your data may be transferred as part of the transaction. We will provide notice before your data is transferred and becomes subject to a different privacy policy.
We may disclose your data if required by law, court order, or government request, or to protect our rights, property, or safety, or the rights, property, or safety of others.
We may create aggregated, anonymized, or de-identified data from your personal data. This data cannot reasonably be used to identify you and is not subject to this Privacy Policy. We may use such data for analytics, research, marketing, and other business purposes.
We may share your data with third parties when we have your explicit consent.
We retain your personal data for as long as necessary to:
Specific Retention Periods:
Upon request, we will delete your personal data, subject to applicable legal requirements and legitimate business needs (e.g., fraud prevention, legal compliance).
To request deletion, contact us at revformance@gmail.com.
We implement reasonable security measures to protect your personal data, including:
However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
Your data may be processed in countries other than your own, including India and the European Union.
We use appropriate safeguards for international data transfers, including:
If you are located outside the country where your data is processed, you may have rights under applicable data protection laws. See Section 9 for details.
Depending on your location, you may have the following rights:
You may request a copy of the personal data we hold about you.
You may request correction of inaccurate or incomplete personal data.
You may request deletion of your personal data, subject to applicable legal requirements.
You may request a copy of your data in a structured, commonly used, machine-readable format.
You may request restriction of processing in certain circumstances.
You may object to processing based on legitimate interests or for direct marketing.
You may withdraw consent at any time (where processing is based on consent).
You may opt out of marketing communications at any time by:
We do not currently respond to "Do Not Track" browser signals, but you can control cookies through your browser settings (see section 2.2, and your browser settings).
To exercise your rights, contact us at revformance@gmail.com. We will respond within 30 days, subject to applicable law.
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
You may request information about the personal data we collect, use, disclose, and sell.
You may request deletion of your personal data, subject to exceptions.
You may request correction of inaccurate personal data.
You may opt out of the "sale" or "sharing" of your personal data (we do not sell your data).
You may limit our use of sensitive personal data (we do not collect sensitive data as defined by CCPA).
We will not discriminate against you for exercising your CCPA/CPRA rights.
Submit requests via:
You may designate an authorized agent to submit requests on your behalf.
The Service is not intended for children under 18 years of age. We do not knowingly collect personal data from children under 18. If we become aware that we have collected personal data from a child under 18, we will delete it. If you believe a child under 18 has provided us with personal data, contact us at revformance@gmail.com.
We may update this Privacy Policy from time to time. We will notify you of material changes by:
Your continued use of the Service after the effective date of a revised Privacy Policy constitutes your acceptance of the changes.
If you have questions or concerns about this Privacy Policy or our data practices, contact us at:
Revformance
Bengaluru, India
Revformance
Bengaluru, India
Email: revformance@gmail.com
See also our terms and conditions.
Last updated 1 October 2026 · Revformance, Bengaluru, India · revformance@gmail.com
Last Updated: 1 October 2026
Effective Date: 1 October 2026
These Terms and Conditions ("Terms") constitute a legally binding agreement between you ("User," "you," or "your") and Revformance, a company incorporated under the laws of the Republic of India and based in Bengaluru, India ("Company," "we," "us," or "our").
By accessing or using the Revformance platform, website, software, and related services (collectively, the "Service"), you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy.
IF YOU DO NOT AGREE TO THESE TERMS, DO NOT ACCESS OR USE THE SERVICE.
Revformance provides an AI-powered revenue operations analytics platform that:
The Service is intended for use by performance marketing agencies, D2C brands, SaaS companies, and other businesses for business purposes only.
You must be at least 18 years of age and have the legal authority to enter into this agreement to use the Service. By using the Service, you represent and warrant that:
(a) You are at least 18 years old
(b) You have the legal capacity to enter into this agreement
(c) You are using the Service for legitimate business purposes
(d) You have the authority to grant us access to any third-party platforms you connect (e.g., Google Ads, Meta Ads)
To access certain features of the Service, you must create an account by providing accurate, current, and complete information.
You are responsible for:
You may not:
Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Service for your internal business purposes.
You may:
You may NOT:
You authorize Revformance to access your accounts on third-party platforms (including but not limited to Google Ads, Meta Ads, Google Analytics) solely for the purpose of providing the Service.
Your use of third-party platforms remains subject to their respective terms and conditions. We are not responsible for any third-party platform's actions or policies.
You represent and warrant that you have the legal right to grant us access to your third-party platform accounts and data.
We reserve the right to discontinue support for any third-party integration at any time, with or without notice.
The Service uses artificial intelligence and machine learning to generate insights, recommendations, and reports. You acknowledge that:
(a) AI-generated content may not always be accurate, complete, or current
(b) AI recommendations should be reviewed by qualified human personnel before implementation
(c) We do not guarantee the accuracy, reliability, or completeness of AI-generated insights
(d) You are solely responsible for any decisions made based on AI-generated content
The Service does not constitute professional marketing, advertising, financial, legal, or business advice. You should consult with qualified professionals before making significant business decisions.
We do not guarantee that implementation of AI recommendations will result in improved performance, increased revenue, or any specific business outcomes.
All intellectual property rights in the Service, including but not limited to software, code, algorithms, designs, logos, trademarks, and documentation, are owned by or licensed to Revformance. Nothing in these Terms grants you any rights to our intellectual property.
You retain all ownership rights to your data, including:
By using the Service, you grant us a limited, worldwide, non-exclusive, royalty-free license to access, process, and display your data solely for the purpose of providing the Service.
If you provide feedback, suggestions, or ideas about the Service, you grant us a non-exclusive, perpetual, irrevocable, royalty-free license to use such feedback without compensation or attribution.
Access to the Service requires payment of subscription fees as described on our pricing page or in your subscription agreement.
Fees are billed monthly or annually in advance, depending on the plan you choose,, starting from the date you subscribe.
You must provide a valid payment method (credit card, debit card, or other approved payment method) to subscribe to the Service.
We reserve the right to modify our pricing at any time. Price changes will take effect at the start of the next billing cycle, with at least 30 days' prior notice.
Fees do not include applicable taxes. You are responsible for paying all applicable taxes associated with your use of the Service.
All subscription fees are non-refundable except where a refund is required by applicable law. If you believe you have been charged in error, contact us at revformance@gmail.com and we will investigate.
We may offer free trials of the Service at our discretion.
Free trials are subject to:
At the end of your free trial, your subscription will automatically convert to a paid subscription unless you cancel before the trial ends.
You may cancel your subscription at any time by:
Cancellation will take effect at the end of your current billing period.
Upon cancellation:
We reserve the right to suspend or terminate your access to the Service at any time, with or without cause, with 30 days' prior notice, subject to applicable law.
Our Privacy Policy describes how we collect, use, and protect your personal data. By using the Service, you consent to our data practices as described in the Privacy Policy.
We implement reasonable security measures to protect your data, including encryption, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is 100% secure.
Section 3 of our Privacy Policy describes how we process your data.
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO:
WE DO NOT WARRANT THAT THE SERVICE WILL MEET YOUR REQUIREMENTS OR THAT ANY DEFECTS WILL BE CORRECTED.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:
REVFORMANCE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO:
REVFORMANCE'S TOTAL LIABILITY TO YOU FOR ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE AMOUNT YOU PAID TO REVFORMANCE IN THE 12 MONTHS PRECEDING THE CLAIM, OR US$100, WHICHEVER IS GREATER.
THE LIMITATIONS AND EXCLUSIONS IN THIS SECTION ARE FUNDAMENTAL ELEMENTS OF THE BASIS OF THE BARGAIN BETWEEN REVFORMANCE AND YOU.
You agree to indemnify, defend, and hold harmless Revformance, its affiliates, officers, directors, employees, agents, and licensors from and against any claims, liabilities, damages, losses, costs, or expenses (including reasonable legal fees) arising out of or relating to:
(a) Your use of the Service
(b) Your violation of these Terms
(c) Your violation of any third-party rights (including intellectual property rights or privacy rights)
(d) Your connection to third-party platforms through the Service
(e) Any content or data you provide through the Service
These Terms remain in effect for as long as you use the Service.
You may stop using the Service at any time by cancelling your subscription as described in Section 11.
We may terminate or suspend your access to the Service at any time, with or without cause, with or without notice, subject to applicable law.
Upon termination:
We reserve the right to modify these Terms at any time. We will provide notice of material changes by:
Your continued use of the Service after the effective date of modified Terms constitutes your acceptance of the changes. If you do not agree to the modified Terms, you must discontinue use of the Service.
These Terms shall be governed by and construed in accordance with the laws of the Republic of India, without regard to its conflict of law provisions.
Any disputes arising out of or relating to these Terms or the Service shall be subject to the exclusive jurisdiction of the courts located in Bengaluru, India.
TO THE EXTENT PERMITTED BY LAW, YOU AND REVFORMANCE WAIVE ANY RIGHT TO A JURY TRIAL IN CONNECTION WITH ANY CLAIM OR DISPUTE ARISING OUT OF THESE TERMS OR THE SERVICE.
Before initiating formal legal proceedings, you agree to attempt to resolve disputes informally by contacting us at revformance@gmail.com.
Any dispute, controversy, or claim arising out of or relating to these Terms that cannot be resolved informally shall be referred to and finally resolved by arbitration under the Arbitration and Conciliation Act, 1996. The seat and venue of arbitration shall be Bengaluru, India, before a sole arbitrator. The language of the arbitration shall be English.
You and Revformance agree that any dispute shall be conducted on an individual basis only, and not as a class, consolidated, or representative action.
Revformance shall not be liable for any failure or delay in performance under these Terms (other than payment obligations) due to causes beyond our reasonable control, including but not limited to acts of God, natural disasters, terrorism, riots, wars, government actions, internet service provider failures, or third-party service outages.
You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations under these Terms without restriction, including in connection with a merger, acquisition, or sale of assets.
If any provision of these Terms is found to be invalid, illegal, or unenforceable, that provision shall be modified to the minimum extent necessary to make it valid, legal, and enforceable. The remaining provisions shall remain in full force and effect.
Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. Any waiver must be in writing and signed by an authorized representative of Revformance.
These Terms, together with our Privacy Policy, constitute the entire agreement between you and Revformance regarding the Service and supersede all prior or contemporaneous agreements, understandings, and representations.
If you have any questions about these Terms, please contact us at:
Revformance
Bengaluru, India
Revformance
Bengaluru, India
Email: revformance@gmail.com
See also our privacy policy.